How to Grow Your Instagram Following

Let’s get real. Growing your IG account following in a consistent and successful manner is no easy task. It takes PATIENCE, a virtue I discovered does not come natural to me. However, planning out content and posts for your feed and stories helps a ton with consistency, which Instagram favors.

My 5 personal recs to grow your insta following in an organic, authentic way:

1. First and foremost, what is it about you that makes you unique? Share that. Or don’t. Sometimes being mysterious works and leaves the audience wanting more. Sometimes, this makes people annoyed and they end up hitting the unfollow button. Honestly, being really bad at Instagram makes you really good at Instagram. You don’t need perfect photos or a perfect feed, just post.
2. Post constantly and consistently. My advice would be to post AT LEAST 3 IG stories a day for the first few months of growing your platform, and make sure your stories are engaging and interactive.
3. Showcase your IG account everywhere. Make sure the link is easily accessible in your bio on every social media platform you have. Whether you remind users in a video or type it into your stories or captions, don’t be afraid to remind them to stay up-to-date with your account.
4. Be real. Don’t be afraid to share the good, the bad, the ugly, and the pretty. Your followers want to know you for YOU, not some picture perfect version you created of yourself. It is easier to relate to someone who is genuine and who you would want to be around IRL.
5. Get on the explore page – if you can do it once, Instagram will most likely share you with the world again. Use hashtags. ex: #explore #explorepage Reply to comments. Engage and converse with followers. Find what works for you and stick to it.

Like I said before, Instagram is a space that requires patience. It may not happen overnight, but a gradual and engaging following is all the matters in the end anyway.

Set goals for yourself and don’t be discouraged if you don’t reach them. If you can learn from it, you can grow. Appreciate the small victories – Whether that is 10 followers, 100, 1000, or a million, you did something right and that requires a celebration.

Love,

Lexi